20 Jun What Makes Our Patent-Pending Delivery System So Effective?
There are many different ways to supplement the vitamins, minerals, herbs, and nutrients you need and desire for optimal health and well-being. The most common forms of nutrient delivery available today are in the form of tablets, capsules, packets, liquids, shots, and gummies. So, what makes us different?
To begin, the benefits of our nutritionally-dense, food-form, soft-chew delivery system are many and include:
- uptake into bloodstream is within seconds (comparable to IV injection)
- especially beneficial when you desire a rapid effect (e.g. alertness, a sense of calm, relaxation)
Unique, Mucoadhesive Properties
- increased residence time (i.e. longer mucoadhesive/mucosa contact duration than gummies)
- increases small molecule, paracellular and transcellular transport
- works synergistically with small molecule nutrients (mol wt < 500 Da)
Increased Nutrient Absorption
- neutral, small molecule nutrients are rapidly absorbed via the highly absorptive oral mucosa
- is especially beneficial for those with malabsorption issues
Combined GI / Oral Absorption
- increases systemic uptake into the bloodstream and reduces gastric degradation/1st pass effect
As you can briefly see from above, our patent-pending delivery system rapidly and efficiently delivers small molecule, nutritional elements into the bloodstream for maximum consumer benefit. But, how does it really work?
How Our System Works
When you eat a food like antioxidant-rich blueberries, some of the nutrients (e.g. anthocyanins) are absorbed by the epithelial cells lining the inner mouth (i.e. oral mucosa) which act like a virtual sponge for neutral, small molecules such as antioxidants, vitamins, and chelated minerals.
The longer you spend chewing, the longer you give your food and the nutrients it contains the opportunity to be directly absorbed into your bloodstream. This is one of the reasons why our nutrient-dense, soft-chew is such an effective delivery system is because of its long-lasting, mucoadhesive properties, which are sustained for the entire duration it’s being chewed. During this time, the soft-chew is first in direct contact with the highly-vascularized, gingival (gums), buccal (inside of cheeks), and soft-palatal (roof of mouth) tissues, and depending on a person’s style of chewing, nutrient transport may also occur through the sublingual (under the tongue) mucosal surface.
So, when you chew your food, or a nutrient-dense, soft-chew, which inherently takes longer to chew – this increases the residence time of the nutrients in the food matrix with the epithelial cells (oral mucosa) and underlying rich blood vessels within the oral cavity – which leads to rapid absorption of nutrients into the bloodstream via paracellular and transcellular transport.
This is similar to how caffeinated chewing gum works so effectively to get the neutral, small molecule, caffeine into your bloodstream and brain so rapidly. The system works optimally when there’s a high concentration (i.e. concentration gradient) of neutral, small molecule nutrients at the food/epithelium interface (as occurs in a soft-chew) resulting in maximum nutrient uptake and absorption.
So, What Is A Soft-Chew Exactly?
In scientific terms, our patent-pending, soft-chew is a food-form, saccharide-based, mucoadhesive delivery system.
In common vernacular, a soft-chew is a cross between a piece of chewing gum and a tasty, sticky, nut butter – and as such, adheres to and saturates the highly vascularized surfaces of the mouth with its contents. Its contents are a finely orchestrated collection of synergistic small molecule nutrients with the ability to easily penetrate the cells lining the mouth, and into your bloodstream and brain within seconds.
It’s fast-acting like an intravenous injection, but more convenient, natural, and better tasting!
Another advantage of soft-chews is they’re individually wrapped (unlike gummies) for freshness and portability, so you can take them anywhere you go, leave some in your car, in your purse, laptop case, backpack, gym bag, or keep a bottle at the office for a nutrient-rich, mid-morning or afternoon pick-me-up!
We view this as a sacred mission to serve the world with products that strengthen and provide nutritional support at the deepest level. Based on irrefutable science and grounded in nature — our products embody the values of our company — with unsurpassed quality, safety and effectiveness. Designed to provide our customers with profound nourishment while promoting a greater sense of vitality and well-being.
Huang WY, Zhang HC, Liu WX, Li CY. Survey of antioxidant capacity and phenolic composition of blueberry, blackberry, and strawberry in Nanjing. J Zhejiang Univ Sci B. 2012;13(2):94–102.
Kamonpatana K, Failla ML, Kumar PS, Giusti MM. Anthocyanin structure determines susceptibility to microbial degradation and bioavailability to the buccal mucosa. J Agric Food Chem. 2014 Jul 23;62(29):6903-10.
Wickham KA, Spriet LL. Administration of Caffeine in Alternate Forms. Sports Med. 2018 Mar;48 (Suppl 1):79-91.
Timothy M. Marshall, Ph.D.